Market to named accounts with

Account Based Marketing

Identify and reach high-value customers with the most effective account-based marketing (ABM) tactics and software.
Schedule a call
vector-recreation-4

Elevating each high-value client with the attention they deserve, turning every interaction into a premium experience.

Marketing personalization at scale

What is account based marketing?

Account-based marketing (ABM) is a strategic approach that focuses on high-value accounts in a market or business. ABM strategies focus on creating personalized buying experiences for better customer acquisition, relationship-building, and business growth.
Learn More

Engagement Across The Funnel

In our ABM strategy, we unite for you a suite of targeted marketing channels, each meticulously aligned to deliver a consistent and personalized narrative across all touchpoints. This integrated approach ensures that whether through email, social media, bespoke content, or direct interactions, every engagement is tailored to your specific needs, fostering a deeper connection and driving impactful results.

Identify

• Branding & Demand Gen Air Cover
• Web Personalization
• Download Resource plays
• Door Opener Plays
• Sales Development Representatives

Nurture

• Branding Air Cover
• Personalized Event Invite plays
• Custom Content to increase velocity
• Deal Nurture plays

Accelerate

• Social Proof plays
• Personalized Gift Hampers
• Custom Event Invites
• ‘Shake the tree’ play
The ABM way

Make your accounts feel  as though they’re your business’s market of one.

With account-based marketing, we streamline your sales cycle — by focusing your efforts on specific high-value target accounts, you save time and resources — meaning, you'll have more time to focus on the stages of the cycle that positively impact your bottom line:

1) Identify Target Accounts

  • Diverse Tool Integration: We leverage diverse tools like Hubspot for inbound marketing, Pipedrive for sales management, and Segment for data collection to create a robust digital ecosystem.
  • Customized Content Development: Using these tools, we develop and manage digital assets, ensuring they align perfectly with your brand and engage your target audience effectively.

2) Present to Target Accounts

  • Data-Driven Strategies: Tools like Mixpanel and Google Analytics 4 allow us to gain deep insights into customer behavior, enabling us to design highly targeted and personalized marketing campaigns.
  • Seamless Workflow Automation: By integrating these tools, we automate workflows across different platforms, ensuring a cohesive and efficient marketing process.

3) Close Target Accounts

  • Comprehensive Data Analysis: Utilizing Google Tag Manager alongside Google Analytics 4, we track and analyze user interactions, providing valuable insights to refine strategies.
  • Continuous Optimization: Our approach is iterative; we constantly evaluate campaign performance, using data to make informed decisions for ongoing optimization.

4) Delight Accounts

  • Comprehensive Data Analysis: Utilizing Google Tag Manager alongside Google Analytics 4, we track and analyze user interactions, providing valuable insights to refine strategies.
  • Continuous Optimization: Our approach is iterative; we constantly evaluate campaign performance, using data to make informed decisions for ongoing optimization.

What Our Clients Are Saying

TOOLS WE LOVE

Our Partners

and we integrate with hundreds more!
  • Untitled design(2)
  • Untitled design(3)(1)
  • Untitled design(2)(1)
  • Untitled design(4)(1)
  • Untitled design(6)

Achieve Marketing Success. Speak With an Expert Today.

Fill out the form on this page to get in touch and start your marketing retainer, project, or package.
By clicking submit below, you consent to allow Ziel Lab to store and process the personal information submitted above to provide you the content requested.