Struggling with a cluttered CRM?
HubSpot Audit & Fixes by Certified HubSpot Experts
The foundation of clear communication and streamlined success in every customer interaction.
We Build Standard Data Practices
An effective CRM system can help to increase lead conversion rates by 300% and reduce lead costs by 23%.
Learn the best practices from us through our customized CRM Audit service, where we dive into your CRM to understand these new workflows that aren't mapped and build a plan to tackle these issues to correct the future contacts and the ones in the past too.
Streamlining Your HubSpot Ecosystem
Define Objectives
Determine what you want to achieve with the audit. Clearly state the goals, whether it's to streamline processes, improve data quality, enhance user experience, or increase conversion rates.
Inventory Existing Setup
List all the components currently in use within HubSpot – properties, workflows, lists, forms, email templates, reports, and integrations. Document how each is used and by whom.
Process Mapping
Diagram your current business processes that are not reflected in HubSpot. Understand the flow of data and how it's supposed to interact with your CRM.
Data Analysis
Review the data within your CRM for cleanliness and organization. Look for duplicates, incomplete records, and outdated information that needs cleaning.
Workflow Review
Examine existing workflows for relevance to current processes. Identify any that are redundant, inactive, or not triggering as expected.
Property and Field Audit
Check all properties and fields for current relevance, proper mapping, and usage consistency across all records. Ensure that mandatory fields are correctly identified and utilized.
User Permissions and Teams
Verify that the right team members have appropriate access levels. This ensures that users have the permissions they need to do their jobs without adding unnecessary complexity to the CRM.
Integration Check
Evaluate all third-party integrations for functionality. Confirm that they are syncing correctly and that the data flow aligns with the new business processes.
Report and Dashboard Evaluation
Analyze existing reports and dashboards to ensure they provide meaningful insights. Modify or remove any that no longer serve your business objectives.
Alignment with New Processes
Align HubSpot's features with your newly mapped business processes. This may involve creating new properties, workflows, lists, or other necessary features.
Training and Documentation
Update training materials and documentation to reflect any changes. Provide training sessions for users to ensure they understand the new processes and how to use the updated system.
Continuous Monitoring and Feedback
After implementing changes, monitor the system and collect user feedback to make further adjustments. CRM optimization should be an ongoing process to adapt to evolving business needs.
Plan for Regular Audits
Establish a schedule for regular audits to keep the CRM system aligned with business processes and to avoid future clutter.
Our Partners
What Our Clients Are Saying
Juan David
CEO of Waykana
Steve Johanns
Founder of Veriown Global
Scott Grahams
CEO of KEXY