Empowering your business with

Marketing & Sales Automation

In the digital age, staying ahead means embracing automation. At Ziel lab, we specialize in transforming your sales and marketing strategies through cutting-edge automation tools.
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Better timing.
More personal marketing.
Save time, resources and increase productivity.

Unpack Marketing Automation

What is marketing & sales automation?

Marketing Automation, the engine of modern strategy, streamlines your marketing efforts. It utilizes software to automate tasks and communications, tailoring messages based on user behavior and preferences. This is not just about efficiency; it’s about creating more meaningful connections at every touchpoint.

Why integrate it? Automation brings precision to your campaigns, ensuring relevance at scale.
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Benefits of Sales & Marketing Automation

Why Automate Your Sales & Marketing

Increase relevance

Always be on-point with communication that tracks the customer's journey, ensuring every message is timely and relevant.

Reduce costs

Employ data-driven strategies efficiently, cutting down on unnecessary spend without compromising on message retention.

Conserve resources

Lighten your team's workload by focusing on high-interest leads, and let AI handle the routine, enhancing productivity.
Our Three-Step Automation Process

How we approach Marketing Automation

Marketing magic doesn’t happen by accident. From Day 1 and onward, our process is detailed and centered around you and your company. Here’s how we do that.

1) Assets: Crafting Your Digital Arsenal

  • Diverse Tool Integration: We leverage diverse tools like Hubspot for inbound marketing, Pipedrive for sales management, and Segment for data collection to create a robust digital ecosystem.
  • Customized Content Development: Using these tools, we develop and manage digital assets, ensuring they align perfectly with your brand and engage your target audience effectively.

2) Logic: Intelligent Campaign Design

  • Data-Driven Strategies: Tools like Mixpanel and Google Analytics 4 allow us to gain deep insights into customer behavior, enabling us to design highly targeted and personalized marketing campaigns.
  • Seamless Workflow Automation: By integrating these tools, we automate workflows across different platforms, ensuring a cohesive and efficient marketing process.

3) Analytics: Measuring and Enhancing Performance

  • Comprehensive Data Analysis: Utilizing Google Tag Manager alongside Google Analytics 4, we track and analyze user interactions, providing valuable insights to refine strategies.
  • Continuous Optimization: Our approach is iterative; we constantly evaluate campaign performance, using data to make informed decisions for ongoing optimization.

What Our Clients Are Saying

TOOLS WE LOVE

Our Partners

and we integrate with hundreds more!
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Achieve Marketing Success. Speak With an Expert Today.

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