back to blog

How to Seamlessly Integrate Slack with HubSpot: A Comprehensive Guide

Read Time 5 mins | Written by: Abhishek Singla

Integrating Slack with HubSpot can dramatically enhance your team's efficiency, streamline communications, and supercharge your lead management system. Whether you're looking to get instant notifications about new leads, streamline deal updates, or ensure tasks are never missed, the synergy between Slack and HubSpot provides a robust solution. Here's how you can make the most of this powerful integration.

Ideal Integration Methods:

  • Official HubSpot-Slack Integration: Tap into the power of the HubSpot App Marketplace to find the official Slack integration. This direct integration brings real-time notifications from HubSpot activities straight into your Slack channels, keeping your team agile and responsive.

  • Third-Party Automation Tools (Zapier or For workflows that require a bit more customization, tools like Zapier and stand ready to connect Slack and HubSpot in ways that fit your unique processes, with minimal coding required.

  • Custom Integration via APIs: When your needs go beyond what's available off the shelf, a custom integration using both platforms' APIs might be the way to go. This approach requires some programming chops but offers unparalleled flexibility.

Use-Cases and Solutions:

  1. Lead Notifications

    • Goal: Ensure sales teams can engage new leads with lightning speed.
    • Solution: Activate real-time notifications in Slack for new HubSpot contacts or form submissions, leveraging the official integration or a tool like Zapier.

  2. Deal Updates

    • Goal: Keep everyone in the loop on deal movements without constant HubSpot checks.
    • Solution: Configure updates to be sent to a Slack channel when deals progress stages or close, using the official integration.

  3. Task Reminders

    • Goal: Boost productivity with timely reminders for HubSpot tasks.
    • Solution: Use Zapier to trigger Slack messages for upcoming HubSpot tasks or meetings, ensuring nothing slips through the cracks.

  4. Feedback Collection

    • Goal: Gather and log feedback on leads or deals directly through Slack.
    • Solution: Employ a custom integration or Zapier workflow to parse Slack feedback into HubSpot contact or deal updates.

  5. Collaborative Lead Qualification

    • Goal: Facilitate rapid team discussions on lead qualifications within Slack.
    • Solution: Utilize Slack threads for team discussions and a custom integration or Zapier to reflect the outcomes in HubSpot’s lead status.

  6. Reporting and Analytics

    • Goal: Share essential HubSpot KPIs and reports with your team in Slack.
    • Solution: Develop a custom integration to periodically fetch and post HubSpot reports into a Slack channel.

Implementing Your Solution:

  • For Official Integration: Simply head to the HubSpot App Marketplace, search for the Slack integration, and follow the on-screen setup instructions to connect your workspace.

  • Using Zapier/ Either pick from pre-made workflows or create your own by selecting the appropriate HubSpot triggers and Slack actions to suit your needs.

  • For Custom API Integration: Dive into the HubSpot and Slack APIs to craft a bespoke application that listens for specific events on one platform and executes actions on the other. This method requires some development effort and ongoing maintenance.


By integrating Slack with HubSpot, your team can achieve a new level of efficiency and collaboration. Choose the integration method that best fits your team's needs and technical capabilities, and you'll be on your way to a more connected, productive workflow.

Remember, the right integration can transform how your team communicates, collaborates, and converts leads into happy customers. Start integrating today and propel your business forward!

Integrate Slack and many other tools with HubSpot seamlessly

Abhishek Singla

Abhishek Singla leads Ziel Lab with expertise in CRM and analytics tools like Segment, HubSpot, Keap, Pipedrive, GA4, and Mixpanel. Specializing in demystifying the complex CRM landscape, he empowers businesses to streamline processes and enhance customer relationships through data insights. Join him on the blog for practical tips on navigating CRM and analytics challenges.