Attio Pricing 2026: What B2B Teams Actually Pay

The plan card is the workspace fee. The invoice is that fee, plus a seat for every person you invite, plus credits if the automations outrun the allowance. If Attio is the system of record, our Attio consulting work starts with the object list and the login list, because those two choices pick the plan. If the move is off HubSpot, the HubSpot to Attio migration guide is the cutover, and this page is the bill that sits next to it.

Figures below are US dollar list prices from Attio's public pricing page, checked 11 Nov 2026. Annual billing unless a sentence says monthly. Before tax. Before credit packs. These are models, not quotes. Attio also bills in GBP and EUR from workspace settings, per its billing article. The public page itself is in dollars.

How Attio pricing works now

Five meters decide the bill. Most budget mistakes come from pricing only one of them.

Workspace fee. Each paid plan has a base price for the workspace, and that base already includes a set number of users. Plus and Pro include 1 user. Ultra includes 5, and Ultra is annual billing only. Free is $0 for up to 3 users (attio.com/pricing).

Extra seats. Plus adds users at $35 a month on annual billing, or $44 on monthly. Pro adds users at $79 annual, or $99 monthly. Ultra adds users at $189 either way. A seat is a paid spot for one active member or one pending invite. Attio's billing article is explicit: billing follows the seat count, not how often someone logs in. Suspending a member frees the seat. A synced mailbox does not take a seat of its own.

User cap. Free stops at 3 users. Plus stops at 10. Pro and Ultra have no seat cap (attio.com/pricing). A 15-person team cannot stay on Plus, whatever the per-seat math looks like.

Records and objects. Free holds 50,000 records and 3 objects. Plus holds 250,000 records and 5 objects. Pro holds 1 million records and 12 objects. Ultra holds 3 million records and unlimited objects. On the compare table, extra records are $240 a month on annual billing, or $300 on monthly, per extra million, and that price is shown on Pro and Ultra. The Plus cell in that row is a dash. Pro can buy extra objects at $400 a month on annual billing, or $500 on monthly, up to eight more objects. Past 20 objects, the plans article says the path is Ultra.

Credits. Every plan includes a shared pool of workspace credits and a personal pool of Ask Attio seat credits. The pools are 250, 1,500, 10,000 and 20,000 workspace credits on Free, Plus, Pro and Ultra, and 100, 500, 1,000 and 2,500 seat credits per seat on the same four plans (credit guide). Packs sit on top of paid plans. Free cannot buy more.

Two smaller meters still move a renewal. Emails sent per user are 200 a month on Free, 1,000 a month on Plus, and unlimited on Pro and Ultra. Governance (single sign-on, SCIM, audit logs) is $30 per user a month on Pro, billed annually, and included on Ultra (attio.com/pricing).

New workspaces start on a 14-day Pro trial, then an admin picks any plan, including Free. On Plus and Pro, annual billing is about 20% less than monthly. That is Attio's own wording on the pricing page, and the card prices match it: Plus is $50 monthly against $40 annual, Pro is $125 against $100.

Plan by plan

The object counts are tighter than the marketing line "custom objects on Pro" suggests. Companies and People count toward the 12 on Pro, per the plans article. A workspace that already uses Deals, Users and Workspaces has spent five of those twelve before anyone designs a custom object. Plus never gets a custom object: its five are the standard set.

One more gate that is easy to miss. The plans article says every member of a workspace is on the same plan, and a person in two workspaces is billed twice. There is no mixed Plus-and-Pro account.

What a 5, 10 and 15-person team pays

Same formula throughout: workspace fee, plus extra seats beyond the users included, annual billing, dollars, before tax and before credit packs. List-price models, not quotes. Source for every input: attio.com/pricing, checked 11 Nov 2026.

Five people

Plus, if the team can live without custom objects, sequences and call intelligence: $40 for the workspace plus 4 extra users at $35. That is $40 + $140 = $180 a month, $2,160 a year (attio.com/pricing).

Pro, which is the plan once any of those three features is required: $100 + 4 × $79 = $416 a month, $4,992 a year (attio.com/pricing).

The same five people on monthly billing, so you can see the annual gap. Plus monthly is $50 + 4 × $44 = $226 a month. Pro monthly is $125 + 4 × $99 = $521 a month. Annual Pro saves $105 a month against that monthly model, which is the "about 20%" the pricing page states.

Free stops at 3 users, so five people are already on a paid plan.

Ten people

Plus is still available, and it is the last size where it is. $40 + 9 × $35 = $355 a month, $4,260 a year (attio.com/pricing).

The same ten on Pro: $100 + 9 × $79 = $811 a month, $9,732 a year (attio.com/pricing).

That is the jump teams feel. The workspace fee only moves from $40 to $100. The seat price moves from $35 to $79, and nine of the ten people are on the seat price. Most of the $456 monthly gap is seats, not the plan card (attio.com/pricing).

Monthly, for the same comparison: Plus is $50 + 9 × $44 = $446 a month. Pro is $125 + 9 × $99 = $1,016 a month (attio.com/pricing).

Fifteen people

Plus is off the table. The user row caps it at 10.

Pro: $100 + 14 × $79 = $1,206 a month, $14,472 a year (attio.com/pricing).

Add the Governance add-on if the security review asks for single sign-on, SCIM or audit logs. It is $30 per user a month, billed annually, so 15 × $30 = $450. Pro plus Governance is $1,206 + $450 = $1,656 a month (attio.com/pricing).

Ultra for the same 15 people: the workspace includes 5 users, so 10 extra seats. $1,000 + 10 × $189 = $2,890 a month. Governance is already in that price (attio.com/pricing).

All six figures are the arithmetic above, from attio.com/pricing. None of them includes a credit pack, an extra million records at $240, or an extra object at $400.

Credits: where the bill actually grows

Seat price is predictable. Credits are the line that moves after go-live, because they meter the work the CRM does on its own.

Attio splits credits in two, and the credit guide is the page to read before anyone turns an agent loose.

Seat credits belong to one person and only pay for Ask Attio. They do not transfer. Free gives 100 a month per seat, Plus 500, Pro 1,000, Ultra 2,500. When a person runs out, Ask Attio draws on the workspace pool unless an admin sets a limit. The default is no limit, so one heavy user can spend the shared pool.

Workspace credits are shared. Free 250, Plus 1,500, Pro 10,000, Ultra 20,000, renewing monthly even on an annual plan. They pay for workflows and for AI attributes.

On the current workflow engine, triggers, filters, delays and lookups are free. A block that writes data, sends something out, or calls an integration costs 1 workspace credit. Creating or updating a record, adding a record to a list, creating a task, enrolling someone in a sequence, and sending an HTTP request are all 1 credit each. AI blocks are variable, billed by token use. A loop is free. Each update inside the loop is 1 credit. Attio's own worked example is a five-record update at 5 credits, and the cost of a nightly write is that same 1 credit times the number of records the job actually touches (credit guide).

AI attributes are the other drain. Summarize, prompt completion and classify cost 1 workspace credit per record. The Web agent attribute costs 10 per record. For example, recalculating a Web agent attribute across 1,000 records is 10,000 credits, which is the entire Pro allowance for the month, before a single workflow runs. Record summaries on paid plans do not use credits. Emails sent by a sequence do not use credits either. The credit is spent when a workflow enrolls someone (credit guide).

Paid plans can buy packs. From the pricing page, monthly prices are:

• 5,000 credits: $70 on annual billing, or $85 monthly
• 10,000 credits: $120 annual, or $150 monthly
• 25,000 credits: $260 annual, or $330 monthly
• 50,000 credits: $475 annual, or $595 monthly (attio.com/pricing)

Free has no pack. The compare table shows a dash, and the plans article says there is no option to purchase more credits on Free.

This is the practical split we use when a workspace starts spending. Lookups, routing rules and a short sequence stay in Attio, because the cheap blocks are free and a sequence email itself is not metered. A job that writes every record on a schedule moves to n8n, where the cost is the execution rather than a credit per row. Enrichment that has to walk several providers moves to Clay. Attio's own enrichment is real, and it is plan-gated (headcount and ARR arrive on Plus, funding on Pro, per the plans article), but a Web agent pass across the whole company table will eat the credit pool in one recalculation. Buy the pack if the work is occasional. Move the work if it is nightly.

The MCP server is on every plan, including Free, so Claude or ChatGPT can connect on Plus as readily as on Ultra. SQL through the API or MCP is the Ultra line (attio.com/pricing).

Attio vs HubSpot cost at the same team size

The two invoices are built from different parts, so a single "cheaper" verdict is usually someone comparing a plan card to a plan card. Attio at these headcounts is the workspace fee plus seats, and the models above are the whole licence before credits. A 10-person team is $355 a month on Plus or $811 on Pro, annual list price (attio.com/pricing). HubSpot at the same headcount depends on which hubs you buy, which seat type each person gets, how many marketing contacts you store, and whether onboarding is in year one. That breakdown is the HubSpot pricing guide. Which product fits the motion is the HubSpot vs Attio comparison.

Keeping both means paying both. Marketing in HubSpot and pipeline in Attio is a common shape, and the sync is something you build. The Attio and HubSpot integration guide covers field ownership and matching. Leaving HubSpot entirely is a migration project, not a licence swap: HubSpot migration is the practice side of that work.

How to keep Attio cheap

Buy the plan the data model needs, then the seats, then the billing cycle. In that order.

Stay on Plus until a feature forces Pro. Custom objects, sequences and call intelligence are on the Pro card, not the Plus card (attio.com/pricing). A ten-person team that can model the business with five standard objects saves the difference between $355 and $811 a month by staying on Plus. The day someone needs a sixth object that is not one of Attio's standard five, Plus is finished and the seat price changes with the plan. Price that day before you promise the custom object.

Price an extra object before you assume Pro scales. Each object past the 12 included on Pro is $400 a month on annual billing, and the add-on stops at eight. One extra object costs four times the Pro workspace fee. If the model wants several custom objects, put Ultra's $1,000 next to Pro-plus-objects before the build starts. The plans article is clear that more than 20 objects means Ultra.

Pay annually once the team is sure. The pricing page puts annual at about 20% off Plus and Pro. On the ten-person Plus model that is $355 a month against $446 monthly. Ultra has no monthly price. Do not take annual in the first month of a trial if headcount is still a guess. The trial is 14 days of Pro, which is long enough to learn whether you need Pro's objects and short enough that you should not sign a year to find out.

Ask about the startup discount before the 90 days run out. Venture-backed startups with up to 10 users get 80% off the annual Pro plan and credits in year one, and 30% off in year two, if they apply within 90 days of creating the workspace (attio.com/pricing). The page states the percentages and leaves the discounted invoice to the application. Apply, then read the quote. The cap is 10 users, which means a team that will be 15 people inside the year should ask what happens at user 11 before treating the discount as the run-rate.

Count every login as a seat. The pricing page has no free viewer price. Free is "everyone can view and edit." Plus is workspace-wide access. Pro and Ultra add team or person permissions. Narrowing someone to read-only on an object, where the plan allows it, still leaves them on a paid seat. The billing article counts every active member and every pending invite. The saving is operational: suspend people who have left, and do not invite a board observer "just to look" unless that login is worth a seat. On Pro that seat is $79 a month annual. On Ultra it is $189.

Cap Ask Attio before it spends the workspace pool. Seat credits run out first, then Ask Attio spends shared credits unless an admin sets a ceiling. The credit guide says the default ceiling is the whole pool. Set a number in week one. A meeting-prep prompt in Attio's own examples is 10 to 20 credits. A daily briefing is 30 to 50, and more if it searches the web. Five people running the low end of that briefing, 30 credits, each weekday is 5 × 30 = 150 credits a day. Over 20 weekdays that is 3,000 credits, twice the Plus workspace pool of 1,500, and it shows up only when a workflow fails for lack of credits (credit guide).

Watch records on Pro, not only seats. An extra million records is $240 a month on annual billing, shown on Pro and Ultra (attio.com/pricing). Plus shows no price in that cell. The plans article still says a Plus workspace can add records with a record add-on, and the billing article lists the add-on on Plus, Pro and Ultra. The public compare table leaves the Plus cell blank, so the unit price has to come from the billing screen.

The licence is the smaller half of the project. A cheap plan on a data model nobody agreed is still a rebuild. That architecture work sits with the CRM practice.

FAQ

Is Attio free?

Yes, up to 3 users, with 50,000 records and 3 objects. The price is $0. There is no extra-seat SKU on Free, and there is no way to buy more workspace credits. A fourth user means Plus or above. New workspaces also get 14 days of Pro before an admin chooses a plan, including a return to Free (attio.com/pricing).

How much is Attio per user?

There is no single per-user price. You pay a workspace fee that includes some users, then a seat price for the rest. On annual billing, Plus is $40 including 1 user and $35 for each extra user, up to 10. Pro is $100 including 1 and $79 for each extra user. Ultra is $1,000 including 5 and $189 for each extra user. A 5-person Pro team is $100 + 4 × $79 = $416 a month. A 10-person Plus team is $40 + 9 × $35 = $355 a month (attio.com/pricing).

Is Attio cheaper than HubSpot?

Price both models before you answer. Attio for 10 people is $355 a month on Plus or $811 on Pro, annual list price, before credits (attio.com/pricing). HubSpot at the same headcount depends on hubs, seat types, marketing contacts and onboarding, which the HubSpot pricing guide works through. The HubSpot vs Attio comparison is the fit question. Once Pro seats, a Governance add-on or credit packs enter the Attio side, compare the two models on a spreadsheet rather than from the plan cards.

What are Attio credits?

Workspace credits pay for workflows and AI features. Seat credits pay for Ask Attio and stay with one person. Monthly workspace allowances are 250 on Free, 1,500 on Plus, 10,000 on Pro and 20,000 on Ultra. On the current workflow engine, a record update costs 1 workspace credit and a Web agent attribute costs 10 per record. Paid plans can add packs from $70 a month for 5,000 credits on annual billing. The detail is in Attio's credit guide, and the pack prices are on attio.com/pricing.

Does Attio offer a startup discount?

Yes. Venture-backed startups with up to 10 users get 80% off the annual Pro plan and credits in the first year, and 30% off in the second year. The application window is 90 days from workspace creation (attio.com/pricing). The page does not show the discounted invoice, so treat the percentages as the offer and the quote as the number.

Do I need Ultra for SSO?

No. Pro can add single sign-on, SCIM, audit logs and the related admin controls with the Governance add-on at $30 per user a month, billed annually. Ultra includes that set. At 5 users, Pro plus Governance is $416 + $150 = $566 against Ultra at $1,000. At 10 users it is $811 + $300 = $1,111 against Ultra at $1,000 + 5 × $189 = $1,945. At 15 users, Pro is $1,206 and Governance adds $450, for $1,656, against Ultra at $2,890. On these list prices the Governance route stays below Ultra at all three sizes. Ultra is the right bill when you need unlimited objects, SQL through the API or MCP, the 3 million record ceiling, or forward-deployed onboarding (attio.com/pricing).