Your teams are working in silos. We fix that.
Sales says one thing, Marketing says another, and your CRO gets a different number every time they ask. We rebuild the wiring between your teams so revenue flows through one system, not four.
What broken RevOps actually looks like
I have seen the same pattern at 30+ companies. Marketing says they sent 400 qualified leads last quarter. Sales says they got 80 worth calling. Both are technically right because they are working from different definitions of "qualified" in different systems with different lifecycle stages.
Meanwhile, the CRO is presenting a forecast built on pipeline data that three people update manually in a spreadsheet every Friday. Customer success has their own health scores in a tool nobody else can access. And when a deal closes, nobody can confidently say which campaign or touchpoint actually mattered.
Four things we get right
Cross-team alignment
Sales, Marketing, and CS using different definitions for the same words. We build a shared language and shared data model so handoffs stop breaking.
Revenue attribution
Most attribution is either last-click fiction or a 40-tab spreadsheet nobody trusts. We set up multi-touch models your CFO and your CMO can both live with.
Lifecycle and handoff design
Map every stage from first touch to closed-won to renewal. Define who owns the contact, when, and what triggers the handoff. No more leads rotting in limbo.
Pipeline and forecast reporting
One dashboard. Real numbers. Stage velocity, coverage ratios, and forecast accuracy your CRO can actually present to the board without caveats.
The difference is obvious
Before
- 5 different lifecycle definitions
- Marketing and Sales blame each other
- Reports show different numbers
- Lead routing takes 48 hours
- Forecast is off by 30%
After
- Unified lifecycle across all teams
- Multi-touch attribution everyone agrees on
- One dashboard, one truth
- Instant routing with lead scoring
- Forecast accuracy within 8%
Ready to connect your revenue teams?
Every week your teams stay disconnected, you lose deals to bad handoffs, miscount pipeline, and waste budget on campaigns you can't measure. Let's fix the wiring.