Field notes from the RevOps trenches. Frameworks, teardowns, and opinionated implementation guides on HubSpot, Clay, n8n, and the messy reality of getting B2B revenue systems to actually run.
Our position in one line: a revenue OS is the spine under the stack, not another tool. The CRM stays the source of truth, and the decision logic (ICP rules, routing, attribution) is defined once and runs on deterministic rules, with AI used to configure it rather than run it. The talk that lays it out: From 20 tools to one revenue OS.
Clay Club Berlin turned two and I got the mic for fifteen minutes. Why GTM engineers everywhere are landing on the same answer: stop assembling tools, build the system.
One or two articles a week, no fluff. Just the playbooks and breakdowns we ship to clients, in long form.
